Strategic messaging for leaders
A practical guide to craft executive updates that answer the core questions employees need — purpose, impact, and next steps — with ready-to-use templates for announcements and town halls.
Read articleOur insights collection focuses on the practical steps leaders and managers can take to improve clarity, reduce rework, and keep teams aligned. We publish short guides, case studies, and workshop takeaways that are ready to use. Articles explain how to choose the right channel for change, craft concise updates that answer the right questions, and build feedback loops that allow teams to influence decisions. We prioritise actionable practice over theory: each piece includes examples, recommended scripts, and suggested measurements so teams can adopt improvements quickly and track impact over time.
Short, focused advice to help managers prepare for change communications and reduce confusion across teams.
Below are recent practical posts designed to be put into practice quickly. Each article includes examples, short templates, and recommended measurements so you can test changes in your team within days.
A practical guide to craft executive updates that answer the core questions employees need — purpose, impact, and next steps — with ready-to-use templates for announcements and town halls.
Read articleGuidance to decide when to use email, town halls, small group conversations, or manager cascades. Includes a simple decision matrix and examples for typical scenarios.
Read articleHighlights from a recent workshop on structured feedback for managers: scripts, role-play examples, and a short checklist to use in 1:1s to build habit and trust.
Read articleOur resource library collects short guides and templates that managers can reuse immediately. Examples include an announcement template, a town hall agenda, a meeting cadence checklist, and a short pulse survey template to measure comprehension after major updates. These resources emphasise clarity, audience focus, and measurable follow-up actions so leaders can create consistent experiences for teams across functions and locations. Where clients require tailored playbooks we adapt these templates during the design phase of an engagement so they match specific terminology and decision points used by the organisation.